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Thomas Lovegrove

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Wednesday September 15th – London Fashion Week is just around the corner. The marquee’s already up in the courtyard at Somerset House and over the next couple of days, the West End will fill up with celebrities, superstar designers, paparazzi and official LFW cars, sponsored by Mercedes Benz.

Meanwhile, in the East End, a group of young creatives put on their own show in an empty, industrialesque building down a side-alley off Hackney Road – exactly the sort of thing HNT was set up to cover.

The 2.0-10 Collective consists of film-maker and DJ Jason Bradbury; scriptwriter Charli Whatley, who also collaborates with musician David Woolford; photographer Jo Zurowska Leigh; artist Selina Kerley; illustrator Aimee Emerson and fashion designers Thomas Lovegrove, Lisbeth Løvbak Berg and Anna Skodbo.

We first encountered Ravensbourne graduate Thomas Lovegrove at Alternative Fashion Week back in April. His new THOM WILL LOVE collection is a further development of the sporting apparel theme, with a more sophisticated look but still retaining the bright palette from his AFW show. Thom’s not content with staging a conventional catwalk show. At AFW, his models got aggressive as they passed one another on the catwalk. This time he got creative with some t-shirts and a can of spraypaint. Where else have you seen a designer create a garment during a catwalk show?

Written by Jack

September 16th, 2010 at 3:42 pm