Hot New Things


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How do you launch a new fashion-focused webzine/blog/thingy? My original idea was to host a glamourous launch party at a trendy bar with lots of trendy fashion industry people and celebs. Our backer, Mr. Big, soon set me straight.

“What are you actually going to launch?” he asked.

“Umm… Well, you know, the brand,” I responded.

“You don’t have a brand. You have an idea and there’s no way I’m going to fork out for a launch party when all you’re launching is a blank page. Get out there and generate some content.”

So, this weekend, we’ll be heading to London Fashion Week to do exactly that. I suppose that this is what you would call a “soft launch” but, hopefully, we’ll be able to start identifying the Hot New Things that this whole concept is focused on.

Written by Myles

February 19th, 2010 at 4:57 pm