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Working the courtyard at Somerset House

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On the face of it, London Fashion Week isn’t the best place to spot talented young designers – it’s the well-established labels who make it onto the catwalk and get written about in the newspaper and magazine articles penned by the legions of fashion journos for whom getting invites to the hottest catwalk shows is the best form of one-upmanship. However, the big catwalk shows aren’t actually what LFW is all about. Arguably, the real action happens away from the hot tickets events, in the exhibitions and at events organised by the like of Vauxhall Fashion Scout.

But even before they reach that stage, designers make the pilgrimage to LFW from all over the world and Jack (our photographer) snapped a couple of them at Somerset House.

Mubaraq Haniff‘s terrific hat and infectious smile caught our eye from clear across the courtyard. Mub’s just finished school in Kuala Lumpur and is planning to become a designer and following in the footsteps of Bernard Chandran to become the next Malaysian “prince of fashion”. He’s already managed to get some of his menswear creations onto the catwalk at Malaysian International Fashion Week and, given his fantastic style, we’re going to be keeping an eye on MadMub and looking forward to seeing him back in London in the future with his own collection.

Someone else we’ll be keeping an eye on is Turkish designer Zeynep Tosun (left), who we dragged away from her place in the queue for a cup of Lavazza. She’s fresh from showing her A/W 2010 collection at Istanbul Fashion Week and we’re highly impressed with her bright, fresh, colourful, summery dresses. In nfact, we’re not sure which is more eye-catching – the girl herself or her innovative designs. We’re looking forward to seeing more of her work when she launches her new website.

Other people Jack snapped included (below) Samantha from boohoo.com; Filipino milliner Mich Dulce; Kingston photography student Rebecca; business journalist Sarah and her friend Evelina; Patrick Mackey from Curious Generation and Lauren Hesse, blogger for fashionlunch.com; Kiss Me Deadly model Lydia Darling; Dublin-based designer John Rocha; and jewellery designer Maria Collins, also from Dublin, whose creations have been worn by Hollywood’s finest on Oscars night and were gracing the necks of the models in John Rocha’s catwalk show later that evening. Maria also introduced us to Zoe Jordan, about whom more later.

Written by Myles

February 20th, 2010 at 6:25 pm

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